Collection: Now And Later

On the website of your favorite American store, find a large selection of Now and Later candies that are impossible to find in our country! 🤩

Now and Later candies were introduced to the American market in 1962 by the Phoenix Candy Company. The special feature of these candies is that the taste does not immediately enter the mouth. Originally created for children and sold at a low price, this confection quickly became popular and comes in more than 14 flavors. Each candy is individually wrapped in a specific color associated with the flavor of the candy. This confection, which makes many people nostalgic, resembles chewing gum due to its long-lasting chewy texture.